Regional News:
Big venue, high profit
8.2.2010 15:08:00 | Source/Author Privredni vjesnik/PressCut
The joint approach of small boat builders at the Boat Show in Düsseldorf was a big success, says Sani Ljubunčić, director of the Agency for exports and investment development (APIU).
The representation of the Croatian cluster of the small ship building industry, supported by APIU, the Croatian Chamber of Economy and the Ministry of Economy, was a test for the new strategy for exhibiting at foreign fairs. Institutions pooled €0.14 million and occupied 550 m2 of exhibition space. The cost of specially transporting eight boats from Croatia to Düsseldorf was agreed.
The companies SAS Vektor, AD brodovi, Pičuljan Marine, Donat Boats, Marservis, Nautical centre Prgin, Adria Winch and Anarta were represented. Last year, the stand occupied 28 m2, and sales totalled zero. This year, the joint 500 m2 stand brought €1.2 million in direct sales from sold and contracted boats. New contacts with trades people and representatives who will bring potential new buyers should also be noted, points out Ljubunčić.
Many visitors noticed that Croatia has modern production and quality building of small vessels. Drawn by the success, Croatian exhibitors that came individually to Düsseldorf joined the cluster. Next year, the exhibition stand will cover 1,000 m2, and 12 to 15 boats will be exhibited. VIP clients
The Board of the Show will now treat them as VIP clients, says Ljubunčić, adding that Croatian companies, as individuals, need to realise they are not competitive abroad, and can achieve more through co-operation.
APIU is already preparing a new joint exhibition, this time in China. In June, there will be a big fair of goods for wider consumption in the city of Ningbo. This will be a ‘must attend’ event for all companies in this sector wishing to sell into the Chinese market.
Source: PV International
The representation of the Croatian cluster of the small ship building industry, supported by APIU, the Croatian Chamber of Economy and the Ministry of Economy, was a test for the new strategy for exhibiting at foreign fairs. Institutions pooled €0.14 million and occupied 550 m2 of exhibition space. The cost of specially transporting eight boats from Croatia to Düsseldorf was agreed.
The companies SAS Vektor, AD brodovi, Pičuljan Marine, Donat Boats, Marservis, Nautical centre Prgin, Adria Winch and Anarta were represented. Last year, the stand occupied 28 m2, and sales totalled zero. This year, the joint 500 m2 stand brought €1.2 million in direct sales from sold and contracted boats. New contacts with trades people and representatives who will bring potential new buyers should also be noted, points out Ljubunčić.
Many visitors noticed that Croatia has modern production and quality building of small vessels. Drawn by the success, Croatian exhibitors that came individually to Düsseldorf joined the cluster. Next year, the exhibition stand will cover 1,000 m2, and 12 to 15 boats will be exhibited. VIP clients
The Board of the Show will now treat them as VIP clients, says Ljubunčić, adding that Croatian companies, as individuals, need to realise they are not competitive abroad, and can achieve more through co-operation.
APIU is already preparing a new joint exhibition, this time in China. In June, there will be a big fair of goods for wider consumption in the city of Ningbo. This will be a ‘must attend’ event for all companies in this sector wishing to sell into the Chinese market.
Source: PV International
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