Does the signing of a contract between the Generalturist tourist agency from Zagreb and TUI, one the biggest European tour operators, mean the company has arrived in Croatia? Is their presence a sign of the possibility of a takeover, or does it mean the Croatian agency has joined the European market?
A franchise contract has resulted in a three-year cooperation programme between TUI and Generalturist, which will be automatically renewed if neither of the contracted parties breaches it. The owner of Generalturist, Zoran Pečarević, says the co-operation with TUI is a great opportunity for the Agency.
“TUI was looking for a strong partner, and Generalturist is the most trustworthy brand with immense know-how. From April, we will offer customers the complete services of one of the top world tour operators, and high quality experiences for each client”, says Pečarević. In terms of the contract, Generalturist will improve its business and harmonise with the high criteria set by TUI.
Through this partnership, the agency is joining a network of top global travel agencies, hoteliers and other tourism related organisations.
Source: PV International